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Manhattan · Team

Our people.

Manhattan's consultants bring decades of experience leading marketing for major Icelandic companies and teaching at every level of further and higher education.

  • Guðjón Guðmundsson

    Education
    • Master of International Management, Thunderbird School of Global Management
    • B.Sc. International Marketing, Tækniháskóli Íslands
    Experience
    • Marketing consultant at Manhattan (since 2013). Director of business development (2 years) and director of marketing and sales (7 years) at Vífilfell hf.
    • Brand management at Vífilfell (5 years).
    • Managing director of Einstök Ölgerð ehf. (8 years).
    Specialties

    Strategic marketing, brand management, consumer-goods marketing, positioning, product development, exports, market research, media planning, marketing planning, sales-team leadership.

  • Haraldur Daði Ragnarsson

    Education
    • M.Sc. Economics and Business Administration, Copenhagen Business School
    • M.Sc. International Business and Politics, Copenhagen Business School
    • B.Sc. International Business and Politics, Copenhagen Business School
    Experience
    • Marketing consultant at Manhattan (since 2013). Managing director of Knattspyrnufélagið Valur (3 years).
    • Head of marketing at Tal (2 years), marketing specialist on consumer and business markets at Síminn (5 years).
    Teaching
    • Teaches at undergraduate and graduate level: strategy and foresight, leadership, customer relationship management (CRM), change management, marketing planning, and human-resource management.
    • Bifröst University (since 2014), University of Iceland (since 2015), Reykjavík University (since 2014), University of Akureyri (since 2021).
    • Supervises business-school students through their B.Sc. and M.Sc. thesis work.
    Specialties

    Customer relationship management, strategy, change management, positioning, leadership, market and audience analysis, research, marketing planning, and event management.

  • Ragnar Már Vilhjálmsson

    Education
    • M.Sc. Business Performance Management, Aarhus School of Business
    • B.B.A Marketing, University of Texas at San Antonio
    Experience
    • Marketing consultant at Manhattan (since 2013). Head of marketing at Íslandsbanki (7 years) and marketing specialist at Íslandsbanki (3 years).
    • Operations manager at Rakel Halberg Collection (4 years), product marketing manager at OZ.COM (2 years), promotions manager at Sambíóin (1 year), advertising producer for radio (3 years).
    Teaching
    • Teaches Marketing I, Marketing II, Communications and Media, Digital Marketing, New Trends in Marketing, Market Research and Consumer Behaviour at B.Sc. level, and International Marketing at M.Sc. level at Bifröst University (since 2004).
    • Marketing planning and strategic marketing at the University of Iceland (since 2015) and at Fjölbrautaskólinn í Garðabæ (9 years).
    • Supervises business-school students through their B.Sc. and M.Sc. thesis work.
    Specialties

    Marketing planning, strategy, customer loyalty, market and audience analysis, product development, event management, operations management, research, media planning, and consumer behaviour.