End-to-end marketing and advertising solutions.
We take on the marketing work itself, from advertising campaigns through to running the marketing department. It rests on decades of marketing for some of Iceland's largest companies.
Strategy is a category of its own here, with its own page. This is what follows once the strategy is settled.
Whether you need marketing services on a monthly basis or for time-bound, specific projects, we can be a good fit. We also work with marketing and advertising agencies that need, want or can outsource part of their marketing strategy and analysis.
We take on only those clients we know we can serve effectively and give our full attention to, always.
Our aim is to provide advice and service that multiplies its value through clearer marketing strategy, more focused and efficient marketing, and the capture of new opportunities.
Manhattan's services are broad and always tailored to the needs of the work we take on:
- 01
Outsourced marketing leadership
We step in as marketing director, marketing department or marketing officer in an efficient, light-touch and effective way, bringing decades of marketing leadership to the table. Particularly useful for companies without a sitting marketing director, or those that want to extend their existing marketing department with outside guidance.
- 02
Market analysis
Market analysis covers a wide range of work (analysis of the market and competitive landscape, market research, service surveys and other measurement work) that helps brands understand their position and surface opportunities or threats in time to act on them. Done regularly and methodically, market analysis can both improve a brand's competitive standing and pre-empt deterioration.
- 03
Marketing planning
Marketing planning is the structured design of the marketing activity for a brand that intends to go to market. Target-group targeting, the marketing-mix decisions, the activity schedule and the budget all come out of the planning process. It suits brands that already have a marketing strategy in place but need help building the action plan that puts it into motion.
- 04
Advertising campaign management
Planning and managing marketing communications for a brand heading into an advertising campaign, across traditional media, web and social. The work can include shaping the message for each target group, overseeing creative production, building the media plan, dealing with media partners, and running the campaign while it is live. Each engagement is shaped around the project.
- 05
CRM - customer relationship management
Strategic customer relationship management (CRM) is a discipline built on getting to know your customers, meeting their needs and expectations, and building long-term loyalty. With reliable insight into what customers want and care about, brands are much more likely to be able to sell them goods and services. CRM helps companies acquire, serve and retain customers.
- 06
Event management and brand activation
Event work typically covers concepting, preparation and execution of events of every kind, where the goal is to make the most of a brand's presence. Whether the event is run by the brand itself or the brand is activating around someone else's event (as a sponsor or partner), the discipline is the same.
- 07
Marketing education
Education built on nearly 30 years of teaching marketing and management at every level of further and higher education. Open to individuals and to companies that want to deepen their marketing knowledge through a range of formats.
- 08
Export consulting
When starting to export goods or services there is a great deal to think about. The environment is typically very different from the domestic Icelandic market. Our consultants have experience with export and its preparation: market analysis, judgement on whether the product needs to be adapted, gathering information on the legal environment around the product or service, choosing partners, distribution, sales and marketing. All of these usually need to be looked at.