Articles on marketing.
Notes and guides from the day-to-day of the practice: on strategy, marketing plans, brands, social media, media planning and customer relationship management.
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Marketing plan and marketing strategy
Marketing planning is carefully scoped and executed with precision. A marketing plan is the strategic roadmap that companies and brands use to plan, execute and measure their marketing, whether over the short term or the long.
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Strategy: the key to organisational success
"If you don't know where you're going, it doesn't much matter which road you take." (Alice in Wonderland)
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Social media
The internet, email, smartphone apps and every other form of digital communication technology have become a significant part of consumers' daily lives, and people are opening more of themselves up across digital channels for all kinds of reasons.
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Media selection in the media plan
The Icelandic advertising market is small in international terms, but it's diverse and constantly shifting. Consumers here use both traditional media and newer digital platforms, and companies that want their marketing to deliver have to win attention on several fronts.
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CRM: the key to lasting relationships and value
In a business environment defined by fierce competition, rapid technological change and ever-shifting customer expectations, understanding what customers need and expect (and building lasting relationships that translate into greater loyalty and long-term customer relationships) matters more than ever.
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Strong brands and brand review
In today's competitive environment, building a strong brand is no longer just an option. It's essential for any brand to succeed long term. A brand is more than just a logo, a tagline or the product itself. A brand reflects the company's identity, its values and the promises it makes to its customers.